In recent years, all provinces, cities and counties have made great efforts to develop characteristic agricultural and sideline products and promote characteristic agriculture on the Internet, so as to catalyze the construction of characteristic agriculture on the road of marketization, industrialization and branding. At present, there are few well-known brands in the field of agricultural products in China, and the digital ability of e-commerce platform can accelerate the branding process of agricultural products.

Building a brand of agricultural products by digitization includes three parts: first, standardized supply chain, transformation of planting, processing, storage and other links; The second is the digital marketing ability, the traditional form of advertising marketing can not be digitized, but now can be digitized marketing; The third is the re-matching of the people and goods yard, creating products according to the precise user groups, and carrying out precise product push.

Search and how to achieve the "one county, one product" brand construction? Follow the trend of The Times and seize the development opportunities. Soyou APP, a rural revitalization information service platform built by Soyou shares for several years, provides technical services "to the countryside" with the support of digital technology. Based on regional resource elements, develop characteristic industries and economy according to local conditions, build the brand of "one county, one product" characteristic agricultural products, and help the county economy develop in high quality.

County economy is the cornerstone of regional development and the foundation support of high-quality development. Through the platform operation support, supply chain support, "one county, one product" promotion activities and other ways, directly promote the growth of sales of agricultural products, but also broaden the way to increase the income of the masses. At the same time, the search focuses on the advantageous characteristic industry chain extension, chain reinforcement, strong chain, improve the market competitiveness of "one county, one product" agricultural special excellent products, more and more local characteristics of agricultural special excellent products to the city table through the platform, "fly" to the world.

Recently, one county all over the country "explosive products" stores have been opened, the effective combination of "e-commerce" and entity, the construction of a new scene of agricultural special quality products consumption, more efforts to accelerate the county business system construction, truly become the "booster" of rural revitalization, promote the common prosperity of farmers and rural areas.