In the past, the consumption of agricultural products solved the problem of "eating enough";

Now, to solve is "eat well", "eat healthy", "eat out of the mood"...

In recent years, with the upgrading of consumption, mainstream shift, and the development of characteristic agriculture, the consumption of agricultural products and deep-processed products has entered a new mainstream era, and agricultural products have ushered in industrialization, branding, scale, and globalization development opportunities.

To build a brand of characteristic agricultural products is a road that must be taken to do agricultural innovation and develop characteristic agriculture, and the earlier you start, the better. The search shares is to seize the development opportunities of The Times, develop characteristic agriculture, and cultivate a series of "one county, one product" agricultural brand.

Different from other similar agricultural products, one county one product characteristic agricultural products through brand building, the expression of agricultural products in the material level to the characteristics, personality, value and other spiritual levels, so as to achieve the growth of product value, market competitiveness improvement, this is the charm and significance of the brand.

In the past, the traditional agricultural business model of first production and then sales, because of product insecurity, lack of standardized raw materials, large price fluctuations, seasonal backlog caused by harvest disasters and other factors, resulting in consumers, production enterprises, businesses, farmers four groups of dissatisfaction.

But now, all over the country vigorously implement the brand-driven strategy, according to consumer demand, with brand agriculture thinking to open up the whole industrial chain, create marketable products and services, and reconstruct the agricultural value chain, and thus the birth of many best-selling products and brands:

Xuanhan County based on Shuxuanhua cattle resource advantages to develop characteristic industries, "Chuanchi brand" beef products won the title of Sichuan famous brand products; Qu County conforms to the natural and healthy consumption trend, and creates a natural weak alkaline and low sodium light mineral spring "Search mineral water" to win the favor of the market with quality... They are the pride of the countryside, the magic weapon for farmers to get rich and increase their income.

With the opening of "explosive products" stores in one county across the country, these local agricultural products are also striding towards the country. Not only can let the majority of consumers rest assured to buy, satisfaction, but also changed the past product homogenization, small and scattered production, messy situation, to drive a party industry, revitalize a party economy, rich people laid the brand foundation.

Through the rural revitalization information service platform "search APP" number intelligent empowerment, integrated development with stores, strung the fields and the masses' tables, set up a "highway" for agricultural (auxiliary) products to all parts of the country, and become a new growth pole for the development and expansion of rural green economy.

Part of the picture material is from the network, if there is infringement, please contact Xiaobian to delete.