According to incomplete statistics, in the past nearly a month to search a county a "boom" store about more than 20 announced the opening of operations, more nearly a hundred are decorated in the top products. More and more franchised stores, for the development of rural characteristics of the industry "a pot of soup" added a fire, but also shows a county a "boom" store market potential.

On the basis of aggregating rural characteristic brands in high density, one county and one product "popular style" stores complete the scene of satisfying both consumer experience and sociability. Under the background of the gradual weakening of online growth, the emergence of offline stores is undoubtedly the opening point to bring new stimulation to the consumer market. In addition to a county a "boom" store in all over the rapid spread, search the hot pot restaurant, a county a brand franchise, regional agricultural leading enterprises are also in this new era of the mighty Dongfeng. More and more one county one product "explosive" products in such a market wave swept at the historic moment.

"Chuanchi Brand" beef products display cabinet

Super IP buff bonus. First, from the IP of all kinds of products displayed in the store, it is not easy to get the brand authorization of IP, especially for Chuanchi beef products series and Hainan white pepper, which have accumulated huge IP of almost the whole age group. In addition, the rural revitalization information service platform has the advantage of the number intelligence of the APP, as well as the financial and media power of green gold suit and Dream pursuer, it is itself a huge movable type sign for a county and a pin "boom style" store. How to maximize the benefits of this movable type sign is not only to walk on two legs in parallel with online and offline. It's more about running fast on those legs.

Stores around the grand attack

Double advantage of experience + service. If you want two legs to be able to run fast and steady, you need a clear division of labor. Backed by online platform big data, and live training and other functional advantages, so that consumers have a certain level of understanding of a county and a product characteristic agricultural products and brands. In offline physical stores, Sou.com does not focus on product sales, but relies on scene integration and tasting experience to complete the in-depth display of "one county, one product" featured agricultural products, which not only meets consumers' demand transformation from vertical to comprehensive, but also makes a series of filling for their social needs and life scene applications. Store with integrated services and immersive experience, will be a county a product characteristics and brand value tentacles again to enlarge and extend, for "a county a product" to the country to set up a "bridge", so that once "rotten in the field" of agricultural products into a boom.

At present, a county a "boom" stores in the major cities and regions continue to expand, more and more stores interwoven into a network, to point with the surface, with the vitality of agricultural products circulation, promoting the high-quality development of agricultural industry, further consolidating the foundation of common prosperity. In terms of the whole country, there are few leading agricultural enterprises to do a collection of many "specialized and special new", and there are almost no "one county one product" brand clusters. And search will be the first to eat crab.

In the future, search a county a "boom" store will be in more cities to write a different story, store investment work is still in progress. We also hope to work with more retail practitioners, industry development leaders and dream seekers to create more rural characteristic agricultural products brands and tell more new and good stories of income growth and wealth.