In recent years, based on its own advantages, the company has actively practiced green development, firmly established the concept of "green water and green mountains are gold hills and silver mountains", made full use of the unique advantages of the "troika", vigorously developed green agricultural industrialization, branding, financialization, and created famous and excellent new agricultural products "boom" to boost the high-quality development of the agricultural industry.

First, grasp the brand building, do a good job in the industrial chain. Strengthen the industry also need to build the brand. There is a lack of loud agricultural brands on the market, and the agricultural products in circulation are mainly primary processed products, and the brand construction of deep-processed agricultural products still needs to be explored. It is one of the measures to develop the agricultural industry based on the advantages of resources, build a "famous, special and new" brand of agricultural products, and form a perfect industrial chain.

* Agricultural products "explosive products" store Chuanchi beef counter

To achieve brand breakthrough, Shu Xuan Hua Niu can be described as a "spark of fire". Xuanhan, as the main producing area of Shu Xuanhua cattle, has already written the "singing cattle economy" into the development plan. The search shares also cooperated with Xuanhan local well-known enterprises Sichuan Cuisine Food Co., LTD., to help enterprises transform and upgrade, and to create "Chuanchi beef" as a key characteristic agricultural product. At the same time, we will work together to build Chuanchi Beef industrial Park, combine the production and processing of characteristic agricultural products with agricultural ecological tourism, enhance brand awareness, promote market brand recognition, and let the breeding subjects obtain reasonable market returns.

* Chuanchi Beef Industrial Park planning aerial view

Second, seize the market development, to solve the problem of "going out". In reality, product and market demand information asymmetry, may lead to sales can not open. Search shares highlight the advantages of "special", establish the consciousness of "run", break the information barrier by combining online and offline, achieve the accurate connection between farmers and the market, open the potential space for the sale of special agricultural products, and bring broad prospects for the development of "agriculture, rural areas".

Through the search APP and agricultural products "explosive products" store, so that "hidden in the boudoir" good farm goods into the market, to solve the sales problem. At present, in Hainan, Sichuan, Ningxia, Heilongjiang, Gansu and other provinces have set up agricultural products "explosive" stores, to facilitate more citizens to join the ranks of rural construction, to help farmers open sales, increase sales, bigger and stronger to do fine characteristic industries, to promote high-quality and efficient development of agriculture.

* Dazhou Tongchuan District agricultural products "explosive" store

Third, grasp the industrial development, highlight the brand value. Efforts will be made to promote the construction of green standardized industries, develop Shenshan fresh mineral spring, Shuxuan Hua cattle, pepper and other characteristic industries, cultivate "Chuanchi beef", "Soo Mineral water", "Hainan white pepper" and other characteristic agricultural products brands, accelerate the planning and construction of characteristic industrial parks, and promote the development of industrial clusters.

* Mianyang Youxian District of agricultural products "explosive" store customers continue

At the same time, with the market as the guide, encourage business subjects to open their own stores, adopt the "three new strategies" model, use the "troika" of the group to empower the "explosive" stores of agricultural products, grasp the processing and grasp the market, introduce and go out, and promote the characteristic industry to achieve the take-off from use value to commercial value. Transform characteristic resource advantages into industrial development advantages and truly become a long-term enriching industry.

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