With the continuous advancement of the policy, for the agricultural "Jianghu", this track is never short of players.

From a number of billions of subsidies to help farmers, to a sound, a hand and other platforms to help farmers; There is also CCTV news cooperation of public welfare live broadcast, the cumulative number of views reached 122 million, for Hubei to bring 40.14 million yuan; And more and more village heads, county heads into the broadcast room, become anchors, Shouting the local specialties.

Why do you want to do landmark specialty agricultural products? Because our country's story of helping farmers has developed to the third stage.

If you want to get rich, first build roads to help farmers' products out of the mountain stage, is the 1.0 era of agriculture, as early as more than a decade ago has been completed. Offline platform + e-commerce + live broadcasting into the bureau, through online + offline sales, as well as platform subsidies to open up the market for agricultural products, promote sales, is the agricultural 2.0 era, is also the stage we are going through.

In the new stage, people begin to pay attention to the quality of agricultural products, scientific and technological content, and origin brands, but their eyes will still turn to imported brands. Therefore, in addition to opening up sales, improving added value is also the key, to push China's high-quality agricultural products to everyone's table, is the era of agriculture 3.0, Nongspecial specialty stores need to do.

The strict control of the quality of agricultural products has always been the moat of Nongte specialty stores. Over the past years, both the selection and service of specialty stores have allowed users to better enjoy the process of quality shopping. Under this logic, the store is striving to deepen the supply chain advantages of production and circulation links, and replicate them to the field of landmark agricultural products.

In this regard, stores and many landmark characteristics of origin, to carry out a new model of full-link cooperation, to promote the brand in production, technology, data and management levels, to achieve digital upgrading.

For example, Chuanchi brand beef jerky, Hainan pepper, Yunshan show and other agricultural products, in recent years, the sales of Nongspecial stores directly showed explosive growth, the market share increased, and the income of farmers increased year-on-year.

Of course, the real new agricultural tide should not only stay in sales, but really penetrate into the industrial chain of China's agriculture, so that Chinese farmers and consumers resonate.

Nong special specialty stores, using their own advantages, to help many local characteristics of agricultural products to achieve scale, quality, brand development, which reflects the corporate attitude to help the rural economy.

In the future, agriculture in the new era needs more ecology such as the platform of the Nougat specialty store, and the landmark agricultural products brands, products, scenes and C-end resources are quickly connected, so as to bring greater explosive power to agricultural products.