Recently, The General Office of the State Council forwarded the "Measures to restore and expand consumption" issued by the National Development and Reform Commission, "Measures" around the stability of bulk consumption, expand service consumption, promote rural consumption, expand new consumption, improve consumption facilities, optimize the consumption environment and other six aspects, put forward 20 specific policies and measures.

       

Photo source: Chinese government website

As one of the latest policies to promote consumption, the many measures proposed in this policy are highly consistent with the key links in the group's "chain economy" enabling ecosystem. For example:

· Expand food and beverage service consumption

· Improve rural e-commerce and express logistics distribution systems

· Promote special products into the city

· Growing digital consumption

· Promote green consumption

· Accelerate the development of multi-level consumption centers

· Focus on improving weak areas in consumer infrastructure

· Strengthen financial support for the consumer sector

· Continuously improve the quality of consumer services

· Improve the long-term mechanism for promoting consumption

-- Excerpts from key points of the Measures to Restore and Expand Consumption

How are these different consumption patterns related?

Focus on diversified consumption

What aspects should we pay attention to in constructing the whole chain of consumption?

Promoting consumption is now the key to restoring and expanding demand

The key to promoting consumption is to create incremental funds for the market

Leverage community consumption

 July 22, Jiangyou Tianbao agricultural products store opening site

 Search Group's "chain economy" business model, with the consumer market as the center, around the service, consumption, digital, entity and other economic systems, clustering chain into potential, mutual integration and promotion, forming a new development pattern of co-construction and win-win.

       Since the beginning of this year, in order to promote consumption and expand domestic demand, the central and local governments have introduced a number of policy measures, including stabilizing employment, increasing income, promoting innovation and improving business services. The search Group has also launched a series of cooperation projects to promote consumption, organized and carried out intelligent cloud sales, Nongspecial products promotion meeting, 88 promotion festival and other colorful consumption promotion activities, created an ecosystem of Nongspecial entity enterprises incubation, accelerated the construction of commodity trading center, formed more new consumption scenarios, new models, new supplies, and helped the consumer market continue to rebound.

The sixth "One county, one product" 88 promotion festival conference

China (Hong Kong) Handletter Industrial Strategic Alliance Strategic Cooperation Signing ceremony (1)

Search Group co-founder and Thai prince, princess group photo (below)

       At the regular briefing of The State Council policy held by the new Office of The State Council, Li Chunlin, deputy director of the National Development and Reform Commission, stressed that the promotion of consumption policy is not the so-called "empty wallet" and "overdraft demand", on the contrary, the starting point of the promotion of consumption policy is to help residents save expenses, buy high-quality and inexpensive goods, buy new products and new services with more scientific and technological content and more in line with demand. Avoid illegal "routine", fake and shoddy products.

Source: China Government Network

       The focus of the "20 Articles to promote consumption" is to pay equal attention to quality, improve the quality of consumption at the same time, but also to expand the amount of consumption. In the group's "chain economy" model, expanding the core competitiveness of Nongte entity enterprises such as product power, brand power, channel power and service power is the quality of consumption, while expanding multiple service scenes such as agricultural products stores, restaurants and entertainment venues is the amount of consumption.

       The reason why we should pay attention to service consumption is that these consumption can drive the expansion of employment, increase residents' disposable income, and then drive consumption, forming a virtuous interactive cycle, which is what the Search Group has been insisting on.