Gather "pepper" development for the future, play revitalization "pepper" music. On the afternoon of August 19, 2023 Hainan Pepper brand promotion activity was grandly opened in Hall 5 of Hainan International Convention and Exhibition Center, the scene was full of friends, and the "pepper fragrance" was shining. Nearly 10,000 representatives from political and business circles, pepper industry distribution agents, and pepper farmers and consumers from all over the country gathered together to celebrate the event and talk about the new future of pepper industry development. New opportunities to share Hainan pepper wealth.

     This activity is guided and supported by Hainan Provincial Department of Agriculture and Rural Affairs, Haikou Municipal Bureau of Agriculture and Rural Affairs, and co-sponsored by Hainan Agricultural Products Processing Enterprise Association and Hainan Pepper Technology Development Co., LTD. With the theme of "Free Trade Port of the World · New pepper in China", it aims to carry forward Hainan pepper culture, enhance the brand awareness of Hainan pepper, and focus on the development of Hainan's tropical characteristics and efficient agriculture. Expand the channels of Hainan pepper market, drive pepper farmers and consumers to increase income and get rich, promote Hainan pepper industry to become better and stronger, and help the economic development of free trade port.

Guest Address Prince Subo Bhamo of Thailand (left) and Princess Yaya Bhamo (right)

Interpret the new policy and talk about the new future of industry

     For a long time, the development of Hainan pepper industry has a "big but not strong" problem, the whole industrial chain started late, the chain is not perfect, resulting in a low price market, restricting the development of the industry. The roundtable forum guests offered suggestions and suggestions on industrial origin advantages, government policy support, market sales pain points, etc., deciphered the code of the development of the whole industrial chain, expounded the purpose of the forum, and provided references and routes for the Hainan pepper industry to grow bigger and stronger.

Forum guest

Li Congfa, Dean and Professor, School of Food Science and Engineering, Hainan University

Yang Jianfeng, Associate Researcher and Director of Pepper Research Center, Institute of Spices and Beverages, Chinese Academy of Tropical Agricultural Sciences

Duan Zhuwei Director, PhD, Associate Researcher, Laboratory of Agricultural Products Processing and Comprehensive Utilization, Hainan Academy of Agricultural Sciences

Zeng Guangjin Hainan Reclamation Hot Crop Group - Haikou Dongchang Pepper Co., LTD. Party branch Secretary, chairman

Huang Honglei Wenchang City modern agricultural development service center director

Deng Weizhe, senior reporter of tropical crops in Hainan branch of Farmers Daily

     The forum participants agreed that Hainan pepper industry should not only grasp the professional scale production, but also continue to make efforts in the market, and use the development of the market to feed the upgrading of the industry. In the future, Hainan can make efforts to strengthen the public brand of Hainan pepper, build a comprehensive industrial brand system based on public brands and effectively supplemented by local characteristic brands, accelerate the cultivation of "chain master" enterprises in the pepper industry, strengthen the benefit sharing mechanism of the whole industrial chain, and build the advantageous characteristic industrial cluster of pepper, so as to ensure the stability of the chain and increase efficiency, and help rural revitalization.

Hou Yunchun, former Deputy Director of the Development Research Center of The State Council and president of China Enterprise Evaluation Association, delivered a speech

The "three-year Action Plan for County Business" is highly consistent and closely related to the development plan of Hainan Pepper "One county one product". In order to seize the huge market opportunities that will emerge soon, we will win the Fortune New Track!

     In the guest speech segment, Hou Yunchun, former deputy director of the Development Research Center of The State Council and president of the China Enterprise Evaluation Association, delivered a speech on the theme of "Interpreting the spirit of the General offices (offices) of nine departments including the Ministry of Commerce on issuing the Three-year Action Plan for County Commerce (2023-2025)". From the aspects of agricultural and rural economic development, one county and one product industry opportunities, and future county economic priorities, combined with the development of Hainan pepper's characteristic and advantageous industries, he comprehensively elaborated the spirit of the Document, interpreted the latest policy tuyair, and put forward constructive opinions and suggestions for the future development of Hainan pepper.

Share new opportunities to help the development of the industry

Hainan Pepper publicity ambassador, co-founder of China Search Group

Managing Director, CICC International Securities, Hong Kong

Graduate tutor, School of Business Management, Hainan University

Secretary General and Chairman of the Organizing Committee of Boao International Financial Summit

Tang Hua makes a speech

     In the promotion session of Hainan Pepper brand, Tang Hua, as the keynote speaker, introduced the development of Hainan pepper brand and the future wealth and business opportunities by starting from the policy support of the Central government, The State Council and Hainan Provincial Party Committee and provincial government for rural revitalization, private economy and Hainan pepper industry.

   

     Hainan Pepper Technology Development Co., Ltd. signed cooperation agreements with Qionghai Yiguang Industry Co., LTD., Hainan Nanguo Food Industry Co., LTD., Hainan Land Cultivation Hot Crop Group-Haikou Dongchang Pepper Co., LTD., reaching a total of 90 million bulk pepper purchase orders.

Hainan Academy of Agricultural Sciences signed a strategic cooperation agreement with Hainan Pepper Technology Development Co., LTD

     According to Zhang Dongxue, general manager of Hainan Pepper Technology Development Co., LTD., Hainan Academy of Agricultural Sciences and the enterprise signed a strategic cooperation agreement, the two sides will focus on brand development, product research and development, technical guidance, science and technology cooperation and other aspects of long-term cooperation. Taking this promotion activity as an opportunity, Hainan pepper brand will recruit pepper publicity ambassadors, regional agents, stores, etc., to quickly clear the inventory of pepper deep-processing products in our province and revitalize the market stock.

Singing and dancing to celebrate the harvest of the masses to create a rich rush

     Every year this evening pepper fragrant green, is another year of harvest. In order to celebrate the Hainan pepper harvest season this year, the activity praised the hard work of farmers in the form of singing and dancing. At the event, Hainan Pepper brand also released and displayed the new products of the season, with the ingenuity of the model quality and the sincerity of serving a better life, sincerely repay fans, and bring passion to every consumer.

     In the next step, Hainan pepper brand will continue to deepen industrial development, based on the establishment of a modern pepper industrial park, to drive the province's pepper farmers to increase production and get rich as its own responsibility, to create a model project of the whole pepper industry chain as the goal, to strive to build "Hainan pepper" brand as an important starting point, and to implement the Hainan Provincial government and the municipal government on the creation of regional public brand of agricultural products. To realize the domestic pricing power and international discourse power of Hainan pepper, and help the economic development of Hainan Free Trade Port.